Champagne prices drop for the holidays
The word is out on the street that Champagne prices are set to drop. Recently, I conducted an internet search and found several vendors offering Dom Perignon for sale at prices that are below the typical wholesale Texas price. When I went to one of the local wine shops to ask about this, they pointed to the current prices on Riunart’s Blanc de Blanc. Last month, Riunart’s Blanc de Blanc was selling for about $65. This week, the same bottle is selling for $50, a price reduction of more than 20%! The price reduction for Riunart appears to be across the board, but shops with the fastest turnover will be offering the lower prices first.
Champagne producers rarely lower their prices. The brand equity maintained by the Champagne region is very strong, and Champagne producers usually manage to weather economic slow downs without much trouble. But recent news stories indicate that Prosecco and Cava are becoming increasingly popular.
I suspect most of the Champagne houses will try to hold the line on prices until after the New Year, but with Ruinart reducing prices, I think the others will have to follow suit. So, if you notice the price on your favorite bottle of bubbles suddenly drop, let us know, because the only thing better than a good bottle of Champagne on New Year’s Eve is a good bottle of Champagne bought on sale.
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{ 2 comments… read them below or add one }
there’s a price war going on right now here in the UK because people are cutting back on the little luxuries in life. We’ve slashed prices on champers - Vueve down to 24 pounds from 36, Taittinger 22 pounds from 34 and Bollinger 26 pounds from 38. Those are the cheapest prices for those brands on the high street. Less prestigious brands are going for 15 pounds a bottle or less! ($1.50 US to the English pound) The French can get away with charging the English a fortune because they are the second biggest consumers of fizz after the French. Look out for even cheaper champagne in the US because they want to get you hooked. Although it’s a vice I’m not ashamed to have!
Winesleuth,
Thanks for visiting the site.
I think the major champagne houses have a lot more margin compared to other wine makers, so it is not surprising to se them cut prices to maintain market share. I will keep an eye out for the prices these makers are charging in the US.
Cheers,
Neil
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